Simpler Story

Data storytelling, made clear

Your Data,
Visualized for Humans

Build interactive stories from spreadsheets, with connected charts, maps, narrative, and reader controls. No code required.

Get started NowExplore examples
The Simpler Story editor, with the AI Assistant summarizing an Olympic medals dataset beside the story being built

Used by teams at

  • Tel Aviv-Yafo Municipality
  • N12
  • Ynet
  • Israel Internet Association
  • Union of Journalists in Israel
  • Shakuf

From spreadsheet to published story

  1. 01

    Bring in your data

    Paste a table, upload Excel, connect a Google Sheet, or start with trusted data from our catalog.

  2. 02

    Shape the story

    Connect charts, maps, text, annotations, and filters into one complete experience.

  3. 03

    Publish anywhere

    Share a link, embed the story, or use your own domain.

Everything you need to tell the whole story

Move from raw data to a clear, interactive narrative without piecing together different tools.

A published Simpler Story world map with an annotation explaining that some countries saw their population decline in 2020

Tell the full story

Guide readers through a sequence of findings while one connected visualization carries the narrative.

A published Los Angeles crime story with clustered incidents on a map and filters for crime, area, and victim demographics

Explore freely

Filter a real-world map and open details without losing the thread.

A mortality line chart comparing weekly deaths by year, with a tooltip showing the values for Israel in week 9

Make every chart clear

Add an annotation exactly where readers need context.

The Simpler Story Data tab showing an imported Olympic medalists table with name, sex, age, height, weight, and team columns

Import once, stay current

Turn a spreadsheet into a chart, then refresh it as new data arrives.

The Simpler Story AI Assistant summarizing an Olympic medals dataset and suggesting story angles, beside the story in the editor

Ask your data

Get a quick read on any dataset, plus story angles worth exploring, without changing the source.

AI app connector

Build data stories from Claude

Connect Claude, or another AI app that supports MCP, to your Simpler Story account. Ask for a story in plain words: it brings in the data, builds the charts, maps, and text, checks its own draft, and sends you a link to open it in the editor.

  • Start from your own data, a Google Sheet, or public datasets it finds for you.
  • Everything it builds stays editable in Simpler Story.
  • It can draft and edit, but only you can publish. Disconnect it at any time.
How the connector works

Connection address

https://app.simplerstory.com/api/mcp
  1. In Claude, open Settings → Connectors and choose Add custom connector.
  2. Paste the address above, then sign in to Simpler Story and approve the connection.
  3. Ask Claude for a data story. It replies with a link to open the draft in Simpler Story.

Other AI apps that support custom connectors (MCP) connect the same way.

Built for people who explain complex things

“The platform helped us take processes that used to take months and turn them into a matter of weeks. It felt like a real collaboration.”
Alejandro SafdieHead of Ecosystem, Research & MarketingTel Aviv Global & Tourism, Mayor’s Office, Tel Aviv-Yafo
“Simpler Story allows us to make sense of our data and create coherent, interactive stories that form an insightful narrative.”
Elli GershenkroinExecutive Director, Union of Journalists
“An essential resource for research and education organizations to turn complex data into understandable, interactive visualizations.”
Dr. Asaf WienerExecutive Director, ISOC-IL
“Simpler Story helps us explain investigative journalism and complex information quickly, with a beautiful visual display and no technical experience.”
Noami NiddamChief Editor, Shakuf Media Organization

Ready to make it clear?

Give your data a story people can follow

Start with a spreadsheet. Publish an interactive story in minutes.

Get started NowBook a demo